Platform No. 26 by Sahana Jayaraman

Platform No. 26 is a blog created by Sahana Jayaraman as a destination for discussing a variety of trending topics related to marketing, PR, and in the news.

Sahana Jayaraman is an Account Supervisor at Peppercom, an award winning public relations and communications firm based in NY, with offices in San Francisco and London.

Sahana is responsible for media relations and communications strategy and implementation for client including Genworth Financial, Lijit and Fischer International from Peppercom’s San Francisco office. Her clients have included Yahoo!, Infospace/Dogpile.com, Tyco Flow Control and Ernst & Young. Leading several B2B product launch initiatives for Yahoo!, Sahana had the opportunity to consult in-house working directly with Yahoo!’s corporate communications team for several months.

She also manages Peppercom’s digital team, PepperDigital, and has developed social media strategies and offered counsel on digital initiatives for a variety of clients, including Yahoo!, Infospace, Fischer International and Genworth. She also heads digital initiatives for the company’s West Coast office and regularly contributes to PepperDigital’s thought leadership blog highlighting the latest trends in the digital space.

Sahana has more than six years of agency experience focused on consumer and B2B clients, as well a broad range of digital/interactive experience working on micro-site project management, email marketing campaigns, social networking programs and search engine optimization for Web sites and news releases. She is a true marketing hybrid and strikes an effective balance in offering strategic counsel for her clients using an integrated approach between traditional and digital best practices.

Prior to her work at Peppercom she worked in the Phoenix market with two of the top advertising and marketing agencies in the South West – RIESTER and Off Madison Ave. Her client experience prior to Peppercom includes Arizona Citizens Clean Elections Commission, Arizona Public Services (APS), Agua Caliente Band of Cahuilla Indians, Spa Resort Casino, Dry Creek Rancheria Band of Pomo Indians, Verathon Medical Devices, Veterinary Pet Insurance, and Gold’s Gym Fitness Alliance.

A native of Mt. Laurel, NJ, Sahana graduated with a dual-degree in Mass Communications and Human Communications from the Walter Cronkite School of Journalism and Hugh Downs School of Human Communication at Arizona State University. Today, Sahana lives in the hills of San Francisco and works in the city’s financial district.